I really like the fact that they've broken things into three categories: Comic Book, Movie, and Concept. I've laid eyes on about half the line, which consists of around twenty-six figures so far, and they all seem extremely fun.
So, what did I buy first? Well, seeing as how I've already picked up a few comic book Iron Man figures from the Marvel Universe line, I couldn't resist this awesome little War Machine.

Small scale superhero figures from both Mattel and Hasbro are seeing the addition of all kinds of bonus items this year, and Hasbro has done something really cool (and really smart) by including a kind of info card/figure stand combo.

War Machine is a fine toy on its own though, as it features a great sculpt, good paint, nicely handled articulation, and very snug joints.


This figure (#23 for the line) is handled as well, if not better, than just about every Marvel Universe figure that I've had a chance to play around with. And that says a lot for Hasbro's ability to pull out the stops when they've got a film behind them that will most likely be a hit.

I also wanted to do something that I haven't done in a very long while, and give a public thumbs-up to Toys R Us (where I purchased this figure) for leveling off their prices in order to compete with the big-box stores like Target and Walmart. TRU had these, and pretty much all of their 3-3/4-inch figures, priced at a (nearly) reasonable $6.99, which is around a dollar less than many other places at the moment.
For the most part I consider Toys R Us to be a "big-box" store as well, but for whatever reason, they're unable to be as competitive as they should be in a market that they might easily dominate. Hopefully the recognition that affordable and competitive pricing is key to their success, is a sign that Toys R Us is making the right kind of efforts in order to survive.
3 comments:
Nice! I just picked up Mark II tonight. These figures are super hot looking! I was looking for MArk I, but no luck.
Nice review. I went to my local ToysRus today to check out the range for myself. War Machine was the only one they did not have.
That is one awesome action figure. I may need to build an army of them!
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